March into Success
Marketing Ideas for Your Business This Spring
Spring is just around the corner, and with it comes a renewed sense of energy – the perfect time to refresh your marketing strategy! Whether you’re a seasoned entrepreneur or just starting out, March offers a treasure trove of opportunities to get your brand noticed. Here at ShopCreativeGifts, we love helping businesses bloom, so we’ve put together some tips and ideas to help you market your business this March.
Why March Matters:
- Spring Cleaning & New Beginnings: People are naturally beginning to think of brushing off winter and new beginnings in the spring. This presents a golden opportunity to promote your business as a way to start fresh again. It’s also a great time for you to think about new beginnings in your own business. What will you do differently? What will you leave behind or take with you into the remainder of the year.
- Spring Break & Warmer Weather: People are starting to think about vacations and outdoor activities. Consider making your marketing gifts gift baskets with travel essentials, picnic goodies, or backyard games to capitalize on this seasonal shift.
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St. Patrick’s Day Shenanigans: It’s the luckiest month of the year! Embrace the green theme with festive packaging or themed gift basket options.St. Patrick’s Day is one of those holidays that is rarely marketed in most parts of the country. Take advantage of that to make your business stand out. With a little creative thinking, you can use St Patrick’s Day to reach new customers and show appreciation for existing ones.
Google does it to get attention and you can too. If you have a website, change your logo, your Facebook header, or other online graphics to reflect this holiday as well as others throughout the year.
Have a blog? Send out a newsletter? Include St. Patrick’s Day recipes and traditions. Suggest unusual, unique St. Patrick’s Day gifts. Run a social media contest where people share photos wearing green for a chance to win a gift basket.
Four leaf clovers are considered lucky. So, during the month of March, use your social media, your blog, your newsletter, and your local marketing to tell your customers and readers why you feel “lucky.” This is a great time to send your customers a “I feel lucky to have you as a customer” gift.
Print Irish blessings on business cards (you can order these inexpensively from a company such as VistaPrint) and include them in orders that you send out, hand them to your customers if you have a retail store, or hand them out at networking events.
Gift Basket Marketing Magic:
Since I operate a gift basket business , I’m perhaps a bit prejudiced but I know, from experience, that gift baskets are a fantastic marketing tool for any business. Here are some tips on how to use them:
- Client Appreciation: Show your loyal customers you care with a surprise gift basket filled with goodies related to your industry.
- Partnership Power: Partner with another local business and create a co-branded gift basket featuring products from both of you.
- Event Giveaways: Donate a gift basket as a raffle prize at a local community event. It’s a great way to get your name out there and build goodwill.
Beyond the Basket: General Marketing Tips
- Spring Cleaning Your Online Presence: Revamp your website and social media profiles with fresh visuals and springtime vibes.
- Content is King (or Queen!): Create engaging blog posts, social media content, or even short videos showcasing your products or services in a spring-themed light.
- Run a Spring-Themed Promotion: Offer a discount, free gift with purchase, or special bundle deal to incentivize customers during the month.
- Send a Thank you” note to current customers as well as inactive ones. Print one in your email newsletter, on Facebook, and even onyour invoices and receipts that you send out during the month.
Remember, the key to successful marketing is creativity and engagement. By embracing the spirit of spring and incorporating some of these ideas, you can ensure your business blooms this March!
