The answer to “I wish I could be there for their birthday” — when distance, life, or circumstances keep you from celebrating in person.

This isn’t just birthday treats and a bear. It’s a hug that says “I’m celebrating you from here” wrapped in soft fur. The bear arrives holding gourmet treats — Italian cookies, Lindt truffles, caramel popcorn, vanilla sea salt caramels, a “Happy Birthday!” chocolate box, fruit jellies, and madeleine cake. Everything they need to feel celebrated, plus a cuddly companion that lasts long after the birthday passes.

This is for: The college kid spending their first birthday away from home, the friend whose birthday lands during your impossible work week, the child navigating divorced parents’ custody schedule, the parent you can’t afford to fly visit, the sibling in another state, the long-distance relationship birthday, or anyone facing a birthday alone who deserves to feel remembered and loved.

The bear becomes their birthday companion. The treats create an actual celebration. Together they say “I’m there in spirit, and you matter deeply to me.”

Sometimes you can’t show up. This shows up for you.