The perfect answer to “I want to acknowledge their birthday without making it a whole thing” — when a card feels too small but a big gift feels too much.

This is your $25 solution for birthdays in that tricky middle ground: the coworker you like but aren’t best friends with, the client you appreciate professionally, the distant relative you care about but don’t see often, the nursing home resident who lights up at any acknowledgment, or literally anyone whose birthday deserves recognition but the relationship doesn’t call for $75 worth of gift.

Individually wrapped cookies, candies, and birthday treats. Small enough to not create awkwardness, thoughtful enough to make them smile.

This is for: Office birthdays when you’re not organizing the big party, long-distance friends you can’t celebrate with in person, multiple birthdays in one month destroying your budget, professional client appreciation, nursing home/hospital room deliveries with space limits, the “I remembered and I care” gesture, or when you genuinely have $25 not $50 but still want to do something.

Sometimes small is exactly the right size. Wrapped, bowed, ready to brighten their day.