The answer to “I wish I could be there to hug them” — when someone you love is struggling and you’re too far away to hold them yourself.

This isn’t just a teddy bear and cookies. It’s a physical hug delivered by mail. The bear arms literally wrap around the basket of 2 dozen gourmet cookies, arriving mid-embrace. It’s what you send when someone needs to feel held — recovering from surgery you can’t be there for, grieving alone, battling depression in a distant city, homesick at college, or just having the kind of week where they need to know someone cares deeply.

This is for: The friend going through divorce who’s 500 miles away, the college student homesick and lonely, the parent recovering from surgery when you can’t visit, anyone grieving and you can’t physically be there, the child whose parents are separating and needs extra love, or literally anyone who needs a hug you can’t deliver in person.

Sometimes love has to travel by mail. This is how it arrives.